The pace of change will never be this slow again. Cheery. Still true enough to plan around.
The phrase sounds like it should arrive on a conference stage with dry ice. We mean it more plainly. If your organisation does not choose the change, customers, competitors, costs, regulation, talent and technology will choose one for you.
Most brands are not short of change. They are drowning in it. The missing thing is selection: which change matters first, what it is worth, what it unlocks, and what you are deliberately not doing because adult supervision has entered the room.
The Catalyst Workshop exists as a forcing mechanism: one or two days, executives in the room, evidence on the table, and a first move, value hypothesis and mobilisation plan by the end.
It is not a miniature transformation programme. It is a decision-making room with the polite fiction removed.