§ The playbook series
AI adoption, function by function.
Eight short playbooks on what AI actually changes in each part of the organisation - the work, the roles, the headcount, the sunk investments. No jargon, no cheerleading, free to download. Written by the change agency that has to make this stuff work in production.
Ⅰ
The AI playbook for Marketing
Marketing has the highest AI adoption of any function and some of the least to show for it. This playbook covers what genuinely works, which roles change, what the stack costs you, and how to get value in 90 days without shipping slop.
Ⅱ
The AI playbook for Commercial teams
Sales has adopted AI faster than almost anyone and fired it faster too - AI SDR tools churn at twice the rate of the humans they replaced. This playbook covers where the commercial value is real (mostly not where the demos said), what happens to SDR and revenue-ops roles, and how to reprice a CRM stack whose own vendor keeps changing its mind.
Ⅲ
The AI playbook for Digital Product
Ninety per cent of developers now use AI, individual output is up sharply, and organisational delivery has barely moved. This playbook covers where the speed is real, why teams feel faster than they are, what happens to junior engineers and PM ratios, and the 90 days that turn tool adoption into actual throughput.
Ⅳ
The AI playbook for Design
AI is not killing design - it is splitting it. Production design shrinks while product design grows, and the design system becomes either your best asset or your most bypassed one. This playbook covers the split, the roles, and the 90 days that decide which side you land on.
Ⅴ
The AI playbook for IT Operations
IT ops has the clearest AI economics of any function and the widest gap between claimed and actual results. This playbook covers what containment really looks like, what happens to L1, why your ITSM vendor is selling you both the disease and the cure, and a 90-day path that survives contact with reality.
Ⅵ
The AI playbook for Customer services
Customer service is where AI headcount stories are made and unmade: Klarna automated the work of 700 agents, then rehired humans within eighteen months. This playbook covers what resolution rates really look like, which conversations should never meet a bot, what your BPO contract is now worth, and who legally owns what the chatbot says.
Ⅶ
The AI playbook for HR
HR faces AI twice: as a user automating its own casework and hiring funnels, and as the function that must carry the people consequences of every other department's AI plan. This playbook covers both jobs - plus the legal exposure nobody budgets for and the 88% value gap nobody mentions at the vendor conference.
Ⅷ
The AI playbook for Finance
Finance AI adoption flatlined last year - 58% to 59% - because the easy hopes met real controls. This playbook covers where the money is (accounts payable, forecasting, the close), what a hallucinated number costs, why the Big 4 cutting graduates is your problem too, and a 90-day route that your auditors would sign off.
§ Why free
The plan is not the hard part. The change is.
We are giving the thinking away because knowing what to do was never the constraint. Doing it - reshaping teams, retiring tools, keeping people with you - is. That part is a Catalyst Workshop and some proper work.
§ Start with the workshop
Book your
Catalyst Workshop.
Bring the strategic change you have been circling. In 1-2 executive days, we will turn it into the first move, the case for it, and the mobilisation plan.