Customer Strategy


Agility and the Pandemic

Retail has never had to adapt as quickly as during the COVID-19 crisis.

Postcard from Adobe Summit 2019

Postcard from Adobe Summit 2019. A look at the announcements, challenges and opportunities from Adobe Summit 2019.

Doing one thing well

How obsessive focus can build brand loyalty and community.

Is the last mile solved?

Are a fast-developing range of delivery-as-a-service providers making last mile fulfilment a commodity?

Beyond Transformation

Optimising a business for the connected age cannot be done all at once.

Don't Do Digital Dress-Up

Organisations need to commit to meaningful ongoing change, not fake transformation programmes.

The Importance of Purpose

Any successful strategy or tactic is driven from a clear understanding of why you do what you do.