Our customer faced a challenging market, with low-cost competition making it harder to differentiate their offering. They wanted to combine the engagement that they see over social media with their packaging products.
From a fairly open brief, we quickly distilled the strategy down into 3 topics.
Mission 1: Map the current consumer relationship.
Mission 2: Design a consumer engagement platform.
Mission 3: Build a B2B offer.
As a result of the work with us, our client achieved highly successful outcomes: